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The Brief

Rooted wanted to provide a whole host of customization options to their customers, but Shopify has a strict 100 variant limit for each product, as well as limited capabilities for organizing such options.

The Solution

As a part of Alt & Dot, we created a custom purchasing experience that organized potential table options into logical categories. Upon selecting a table option, the viewer would generate a new image with the selected options that can be viewed from 4 angles. When a table is completed, the generated table is saved to Shopify with a unique URL, allowing customers to share and revise tables at any time.

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